Amazon has announced plans to launch a digital music store that allow customers to download music without any digital copying protection in year 2007 later. Amazon will sell millions of song without the Digital Rights Management (DRM) such as allow the customers to burn their own CDs freely and can play the music on any devices. The implementation of digital music store not only for the benefit for Amazon but also for the customers and music company.Although Amazon was already a successful internet website in selling the physical CD it is good for Amazon selling the digital music online. Nowadays, online shopping was common for customers. Some of the company such as Apple had already selling music through online. Amazon can improve their occupancy rate and competitive advantage in this area.
In other respects, the launch of Amazon digital music store also brings a lot of advantage to consumers. One of the advantage is they have more option when purchasing the music. For example, they can compare the price and song quality between Amazon and Apple. Besides that, consumers can play the music in any devices such as hand phone,mp3 player and others. This brings a lot of convenience to consumer because the music buying from apple just can play in the itunes software.
The launching of digital music store also benefits for music company. Nowadays, many people like to online download the music freely without license. This problem causes the music company facing the loss of income. Cooperate between Amazon and those music companies is good because this can improve the sales and eliminate the piracy problem through selling the related company songs in the Amazon website.


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