Monday, February 23, 2009

A review of local ecommerce website

As the internet has been rapidly developed, there is a significant increasing number of internet users. This make the internet become a big market for doing business. After the success of ebay and Amazon.com, many companies started to pay attention to the potential value of internet and try to increase them more competitive in this market.
The website that I reviewed is a local website that selling the accessories of cats and dogs. ( http://catsndogs.my/store/index.php?main_page=index&cPath=22)

So many ecommerce website in the internet, how can you make people to view your website instead of others? Is the design, a great design speaks a thousand words. A good design will attract people’s attentions, a bad design will ruin the website. In the catsdogs.my, it uses some pictures and a simple design but make me feel comfortable when looking into the website. The categories are clear and simply easy to find whatever you want from here. This website has a category to differentiated the price level from RM5 until RM 100 and above, easier for the customer from different range.


The second factor is the online storefront (shopping cart), it enables customers to build an electronic catalog of the product which allow online ordering and seamlessly integrate with modules like order management, tax and payment gateway. In the website, it provide shopping cart and immediately show how much the price you need to pay under the shopping cart. Easy for customer to evaluate how much they have been spending.
The third factor is the payment gateway, it is a service between the online storefront software and the credit card processing network. It is used in real-time authentication and charging of the customers’ credit cards. The website using Paypal as their only payment gateway, the only payment gateway will limited their scope of customer.
The fourth factor is the commercial bank accounts set up between a retail business and a financial institution to allow a business to accept credit card transactions. The only merchant that the website provides is Maybank2u, this make some customer without an account in Maybank will not be able to buy good from the website.
A good website will provide live chat service to ensure the customer will get helped when they meet any problem in the process of buying the product. This website did not provide the live chat service, when a customer meets any problem, he or she cannot get immediate response.
A review of the product is needed for an ecommerce website as before every customer buys their thing, they want to know what other think about the product. In the website, it did not have many review of their product. This is a problem that needed to improve.
Online users will require to surf in a safe website, therefore, a good ecommerce website must show clearly online security and hacker seal and any anti-viruses that used by the website. The website did not provide these online security issues.
The last factor is the delivery, fast and convenient delivery will be preferred, the website has provide three choices of the delivery merchandise. Let the customer to choose the merchant that they trusted most.

In conclusion, this website still have many thing to improve and I feel that it have potential to become a popular website.

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