Amazon.com Success Factor.

Amazon.com has a leading edge in the e-commerce world. It was founded in 1994 by Jeff Bezos and was one of the first American e-commerce companies to sell product over the internet. According to the research conducted in 2008, the domain Amazon.com attracter about 615 million customers every year.

Why is Amazon so success? This is due to it combines multiple factors to achieve success. These factors include strong customer base, branding, quality assurance, competitive price, and convenient &ease of use.

Convenient & Ease to use
By providing a good customer service, customer will most likely to return to you. In Amazon.com it has superior service representative, easy search, e-mail confirm, no hassle return and customization. For example, it provides the customer with the service of submitting their reviews and rating any product. Beside that, Amazon.com has clear and user-friendly advanced search facility which allowed visitors to search for keywords in the full text of many books in the database. Amazon.com also provides its visitor with many useful information. Large variety of item in Amazon is also one of the factors to attract customer. Amazon have variety of goods such as electronics, software, DVDs, video games, music CDs, MP3s, apparel, footwear, health product, etc.

Branding
Name recognition is also a key factor for e-commerce to success. How does Amazon.com brand itself? Amazon.com uses cross marketing, high advertising and co- branding to brand itself. The other reason is that it was one of the first American e-commerce companies to sell product over the internet. Short and clever name also causes Amazon.com to be fame. With a short and clever name /URL/ tag line will help the customer to remember better.

Quality Assurance
Quality assurance helps to enhance the customer confidence on purchasing the goods. Amazon.com gave quality assurance on the product it sold.

Competitive Price
Amazon.com set a lower price for its product compare to other competitor. Amazon.com is able to set a low price due to it have a low overhead cost by having lesser employees, real estate and low inventory. On the other hand, the ability for people to search multiple websites and services in this modern era has allowed Internet users to shop based on price. If a person in search of a particular goods is able to find it, for example, on 20 different web sites for a lower price, there is a high chance they will choose Amazon. With the changing economy, low-price mentality, and awareness of people towards the limitlessness nature of internet shopping, price can be a leading determining factor in someone’s purchase.

Strong Customer Base
Thanks to the long history of Amazon.com, it has a large customer database. It is vital for a company to have a large number of customer databases. This is because Amazon.com can use this information to enhance and expand its business.

In e-commerce the most important key point is to gain customer confidence and trust. The above factors help Amazon.com to increase its customer loyalty and trust. Due to that, the customer will return back to Amazon.com.